On episode 4 of Lace Up: The Ultimate Sneaker Challenge, designers were challenged to create a custom design using - and on - the yet to be released Lillard 4 signature sneaker for Damian Lillard. The shoe is based on Dame's song "Thank You" from his first rap album and is an ode to his mother and grandmother. The designers had to create accessories as a gift to give to Dame which included a custom arm sleeve and Stance socks along with a social media campaign which benefited breast cancer research for Mother's Day.