branding, fashion, personal style, sports shegotgame branding, fashion, personal style, sports shegotgame

Chris Bosh's Complex (Magazine) Style

Chris Bosh is quickly becoming a publicity machine. Even before Bosh took his own talents to South Beach to form the new trio consisting of Dwyane Wade and LeBron James for the Miami Heat, he was everywhere. There were appearances on Entourage and late night talk shows, sitting court side at the NBA Finals and most recently, he's been flexing his style muscle at New York's Mercedes-Benz Fashion Week before training camp began.  He's completely revamped his personal style, reflecting his new imagine in the press. Gone are the dreads, crazy baby momma and ill-fitting garments in his wardrobe. Now, Bosh is all about clean lines both in his hair and in his clothing as well as his petite new fiancé, Adrienne Williams. It's as if when he was in Toronto, Bosh was a boy and now Miami (perhaps thanks to his teammates' influence) has made him into a man.   

Chris Bosh and fiancé Adrienne Williams on HBO's Entourage. Photo credit: Dime Mag/HBO.

Bosh is back on the fashion tip again, this time for Complex Magazine. He played model and muse for a  shoot with photographer Dania Graibe in Miami. Bosh has two outfits, one that's all casual basketball gear in Heat red, black and white and the other is a more fashionable look ensemble better suited to off-day fun than on court play. No word when the shoot comes out, as Complex posts all their content online along with a monthly print edition of the magazine. Likely, the full shoot will début in the November issue once the season is underway. What do you think Bosh's look? Should he keep up his new look and play model more often? Check out the video below and let me know what you think. 

 

[youtube=http://www.youtube.com/watch?v=HuPjYOn5kN0]
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Style Seeker: Sneaker Cakes

An elite level athlete lives a privileged life thanks to their contribution to sports, media and mega marketing companies. They can afford almost anything their heart desires. So, what do you get for the NBA player that has everything? A recent trend for basketball birthdays is the sneaker cake. Players and their loved ones, are having their signature model recreated in delicious creations. Why not just wear your dominance of the game on your feet - players can literally have their cake and eat it too!

This past weekend, Brandon Jennings celebrated his 21st birthday in his adopted NBA hometown of Milwaukee with not only his new signature sneaker in cake form, but his favourite off-court shoe, too. His Under Armour Micro G Black Ice featured the Milwaukee Bucks colours, very proper considering where he held the event. The other shoes was a pair of studded Christian Louboutin sneakers that he often flaunts in his TwitPics. While the pastry chef didn't match his birthday kicks (Brandon's shoes were leopard print with gold studs), the lettering on the infamous Louboutin box and the "red bottom" sole is a key part of Louboutin shoe equation. The icing on the cake, so to speak, were the Under Armour logo cupcakes - you can't pay for that kind of product placement. Apparently, the cakes cost a cool $2000 dollars and were a gift from the Brandon co-host, Teyana Taylor. For half the price of the cake, you too can have a real pair of studded red bottom shoes.

LaLa Vazquez surprised her then fiancé (now husband and Knick, Net, still Denver Nugget), Carmelo Anthony with two edible versions of his Jordan Brand partnership. The first cake was a present from his son, Kiyan. It was a copy of his Air Jordan Future Sole Melo M6's in both his size and his son's mini-size. It was cute, a little cartoony but the perfect cake for a son to give his poppa with an adorable message of someday "growing into his shoes". The Melo M6 cake is one of the more accurate sneaker copies so far.

The second cake, a gift from LaLa, was a giant sugar insignia of the Melo #6 logo in red, gold and black. It was served flaming and full of sparklers for a grand birthday effect. Sugar icing is edible but difficult to eat, unlike a regular sneaker cake, but it's certainly a dramatic statement piece.

Sneaker heads and footwear designers alike are also replicating their favourite kicks in cake. Video director, designer, artist and kicks collaborator Va$htie was surprised earlier this year with a great cake copy of the infamous cement Jordan III. Do you think her cake had the most coveted "Nike" inscribed on the heel like the original drop?

One of my favorite sneaker cakes of recent years was a couple from Austin, Texas' Air Jordan I Groom's cake in the classic banned red colourway. It's not the best Jordan I cake around, but it's still obvious which shoe it's meant to represent. Nothing says I'll love you forever, like a classic pair of kicks that will never go out of style. I'm not sure why they even bothered with a traditional cake, but I'm sure it made for some interesting comments and questions come cake cutting time.

Would you or have you ever had a sneaker cake? I'd love a tasty replication of the Nike SB Pigeon Dunk (definitely vanilla filled) or my pair of Nike Air Max 90 Infrared's. For more footwear feasting that's cream filled, check out the piece that Sneaker Obsession did on the subject. I'm personally a huge fan of all the work they feature, but the Nike Tiffany Dunk and the Jordan Brand IV are the cakes I'd most like to eat though that's partly because those two shoes are on my most wanted list.

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Style Seeker: Black Diamond Bracelets

Get your fatigues on, all black everything, Black cards, black cars, all black everything.

Jay-Z "Run This Town", featuring Rihanna & Kanye West

A few simple lines from a verse  is all it took for the menswear masses to follow Jay-Z's example and go for the now infamously titled, all black everything look. "Murdered out": black on top of black on top of MORE black is not a new concept, but since Hova went all monochrome it's popular again. Not only are there black cards and cars, but all black accessories: hats, sunglasses, sneakers and of course, jewelry. A black matte ceramic watch is a statement piece but the one accessory that's really taken off for men, and especially NBA athletes, is the black diamond beaded bracelet.

Sean Carter himself really brought the black diamond bead bracelet to the forefront right around the time his latest album, The Blueprint 3, dropped. He's worn the bracelets in every editorial he's appeared in and wears them in almost every paparazzi photo. His signature model is the Shamballa Jewels' black diamond pavé bead bracelet. The company preaches that their pieces will "invite the possibility of connecting to the energy of creation". Whether or not Mr. Carter wears it for spiritual or fashionable reasons or both; the bracelets make a style statement. The designs are simple but beautiful and luxe due to the materials being used. Shamballa took a basic idea, the spiritual bead bracelet, and made it special and marketable because a high-end crowd wants something high quality. While it's hard to an exact price on the bracelets, similar models go from $4000 to upwards of $40,000 depending on the amount of black diamonds or onyx used in the design. I can only imagine what the cost is for a custom design item.

It's not all that surprising that NBA players, who use stylists who also work with A-List actors and musicians, have caught on to the black diamond craze. LeBron is still friends with Jay-Z, despite eschewing both the Nets and Knicks as options for the upcoming season.  The King has worn the bracelets since last season. Recently, he wore a black diamond necklace at the Cowboys at Redskins game in Washington D.C.. Apparently, LeBron really likes black diamond everything.

Chris Bosh, who we saw at Mercedes-Benz Fashion Week this season, picked up on his teammate's style and has begun wearing the black diamond bead bracelets.  I can understand players using the same stylists or admiring a friend's style, but isn't that complete style biting? Perhaps a leather bracelet or a more interesting option, like this Martin Margiela (another Jay-Z favorite brand) ring could help show off more of Bosh's personal style personality.

Brandon Jennings picked up a few bracelets for himself this summer as well. He's not only tweeted his love affair for his accesories, but wore them to the Under Armour basketball brand unveiling in New York City. The black diamonds do match his new shoe, the Micro G Black Ice, quite well, along with his black Camaro. David West is another fan of black diamonds and has worn them for sometime. I'm not sure if he's following someone else's style tips or found them on his own. There are more athletes, stars and stylists who wear the brand, but it's curious how so many of the most well-known NBA athletes are obsessing over this same trend.

Would you wear the bead bracelet? If the price disconcerts you, Oliver Smith has a similar model for a little less than $2000. Other black  bead bracelets that are still stylish at a small price are available from online stores like Asos or you can pick up a beaded bracelet for under $5 in Chinatown or off of eBay. Either way, it looks like the beaded bracelet is here to stay, at least until the H-O-V picks a new signature accessory. We'll see if the NBA follows suit yet again. Only time and good stylist, will tell!

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Style Seeker: NBA and NYFW

Since David Stern instituted the NBA dress code for the 2005-2006 season, NBA players have adapted. Perhaps it was a case of the right rules at the right time, but players are embracing the fashion scene like never before. Most of the ill-fitting, "thug" apparel is exchanging for suits that cost most than the chains that were once popular. Players are learning to express themselves off the court using looks from the runway and many use stylists and personal shoppers. This year's Mercedes-Benz Fashion Week in New York (NYFW) brought out the fashionista set of the NBA including some sartorial surprises. Let's see who's showing an interest in fashion came dressed for the occasion.

Out of the new big three in Miami, who would have guessed that Chris Bosh would be the one making rounds at fashion week? Bosh and his fiancé, Adrienne Williams were fixtures at many events including the Lacoste and Cynthia Rowley runway shows and the Varvatos after party. Quite a few of my Twitter BFF's took note of Bosh's outfit at Lacoste. The whole thing is a little too well matched for my taste. If you're going to show off interesting socks, at least take more of a risk - give us a pop of unexpected colour. His outfit is fits into the Lacoste aesthetic, but he needs to stop trying so hard. Adrienne looks cute but that shade of burgundy is far too dark for her fair complexion and light hair.

Adrienne wasn't Bosh's only front row company this week, Ron Artest showed up sans psychiatrist to the Bebe catwalk. RonRon really dressed up for the occasion. He's wearing almost the same outfit as he sported to the MTV VMA's a few days before, including the same ShinShin tee (can't knock the hustle!) and faded jeans. He added a zip up (four stripes - faux adidas?) and a fitted cap for good measure. Bosh went subdued but trendy in layered v-neck and tee, raw denim and the now ubiquitous NBA black diamond bead bracelets. I can't hate on this look for Bosh, he looks much more relaxed than at the Lacoste show. Ron gets a pass purely for possessing the crazy card. Does he honestly have an interest in design? Perhaps he was just there to visit his friends the Kardashians, who design looks for Bebe. At least he looks more together than he did on Kimmel.

Ben Gordon and his girlfriend attended the Perry Ellis menswear show. Ben went for casual cool but dull with the classic dark jeans, dark jacket and button up shirt combo while his girl wore a great pair of flesh tone sandals to complete a graphic look. Hopefully some of her fashion sense will continue to rub off on Ben and he can try something a little more daring next time, as it sounds like they'll be back next season.

One of the most surprising appearances at fashion week was J.E. Skeets Andy Rautins and fellow New York Knicks rookie Landry Fields. Andy is known for having a keen interest in fashion, much like his dad, Leo. We can see the Gucci belt peeking out and his signature stud earring. Tweet of the week has to go to Field. While he doesn't have a lot of sartorial sense, he does have a great sense of humour. Shoutouts to Hanzel.

There were no LeBron, D-Wade or even Kobe sightings at fashion week this year. But my biggest disappointment was that the reigningNBA fashion plate, Jimmy Goldstein, was a no-show.

The NBA super fan instead chose to go to go to Turkey for the FIBA Championships. While I was crestfallen to not see his signature hat in the front row, I'm sure he will appear at the shows in Paris as most of his wardrobe and model company, come from overseas.

Best photo of the week has to go to Bosh and ZZ Top at the John Varvatos after party. If only Bosh kept his dreads long, he may have fit in better. We'll see if Bosh keeps up his interest in fashion this season while playing along Wade and James. It's funny how a change of scenery and a new contract can change your wardrobe, haircut and social circles. Although it's nice to see more players taking an interest in fashion, I long for the pre-game entrances of more fashionable NBA players like Zaza Pachulia and Steve Nash. Is it October 26th yet? Bring on the season, please!

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Mariano Rivera Suits Back Up For Canali

Baseball, like fashion, is most important in the spring and fall. Spring marks the start of a new calendar year while fall brings a whole new set of layers, fabrics, trends and textures. It may not seem like the most natural fit, but there's a strong movement towards using athletes for more than just athletic endorsement deals but as models for fashion's biggest brands.

The Yankees lead the way as the baseball team with most ties to the fashion industry. Derek Jeter and Alex Rodriguez have graced the pages of GQ magazine as models, while DKNY  signed a multifaceted deal with the squad this season. The latest man in pinstripes to enter the fashion game is Mariano Rivera. Arguably one of the greatest closers to ever play the game, Rivera modelled for Italian menswear brand Canali for their spring/summer 2010 print advertising campaign.

According to Women's Wear Daily, Rivera pose for Canali for the fall/winter 2010 advertisements as well. The photographs feature Rivera wearing, of course, trademark Yankee colours, including a navy pinstripe two-button suit, a double-breasted cashmere coat and a gray cashmere-blend jacket. The ensembles are classic, refined and rich - much like the franchise that Rivera has often carried on his forty-year old back. Rivera is the first professional athlete Canali has cast for an advertising campaign. When Canali announced Rivera has a new face of the company in March 2010, they preached a mantra of contemporary elegance on their website and the reasoning behind signing athlete, "he decision to choose a sports star as testimonial for the Spring Summer 2010 campaign accentuates the close ties between Canali and the star system, both in Hollywood and elsewhere, where elegance and excellence, style and performance are shared values.” Apparently the previous campaign was so well received that both parties eagerly agreed to work together for another season.

No word yet how long the deal will continue for, but I'm sure Canali will stay interested as long as Rivera keeps the Yankees in the headlines. The advertisements will run in national as well as regional magazines and newspapers. I have to wonder though, what does Mo wear pre-game, as DKNY is the official outfitter of the Yankees but he poses for Canali. Can one man wear both an American and Italian fashion brand without setting of a style war? It's hard to know, but it's safe to say that Mariano's set up with pinstripes for life, both on and off the field.

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