Summer 16: An Exclusive Editorial for Kaltbult Magazine
Megan Ann Wilson collaborated with Tiara Marei and Jordan Brand to produce “Summer 16” - an editorial and short fashion film exclusively featuring Jordan Brand products from the summer/Olympics collection. The editorial was exclusively published by KALTBLUT Magazine.
“I wanted to capture the essence of the early 90’s aesthetic since the collection is inspired by the Team USA “Dream Team” from the 1992 Olympics. I shot on location in the Lower East Side of New York and at local playgrounds to bring a more grungy 90's aesthetic and make use of the mix of bright basketball courts and looming shadows to make the clothing pop. My goal was to take a more commercial brand like Jordan and make it more appealing to youth culture and current trends while maintaining its core basketball DNA. I cast Shane, an upcoming fitness model and trainer, to bring athletic authenticity and Fabe, a rising new model, for quiet confidence and energy.” Both the images and video was shot by photographer Tiara Marei and our production assistant was Brandon Nunn.
Client
Kalbult Magazine
Jordan Brand
Year
2016
Work
Creative Directing
Styling
Sourcing
Casting
Brand Collaboration
Credits
Photography and Videography: Tiara Marei
Models: Shane Augustus and Fabe Robinson
Assistant: Brandon Nunn
Music: 1stLoveMusic
All wardrobe: Jordan Brand