NY Yankees and DKNY: A Match Made in Pinstripes
The fourth most valuable sports franchise in the world added to their endorsement arsenal once again. The New York Yankees concentrated on off-field performance for once to focus on fashion. As reported by Women's Wear Daily on Monday, Donna Karan New York Inc. (DKNY) agreed to a long-term, multifaceted investment deal with the New York Yankees. Full details of the partnership were not released as it is still in development but the first and most obvious step is a DKNY billboard above the outfield bullpen in right-centrefield. The billboard features DKNY's logo with the Manhattan skyline in the background, tieing in the heritage and branding of DKNY with the Bronx Bombers.
There are also advertisements for DKNY 2010 editorial campaign featuring male models in Yankee navy suits paired with blue ties and stark white shirts, but sadly, no pinstripes in sight. Shouldn't that be an obvious homage to the team? It's not a new initiative for a fashion brand to take interest in involving itself with professional sports. Many athletes, like Yankee captain Derek Jeter, have signature shoes and some even have their own clothing lines. Luxury accessories, like Tag Heuer watches have a variety of high-profile athletes endorsing their products in play and on billboards. Sean Avery, another New York sportsman, has interned at Vogue and now serves as a collaborator, pitchman and muse for the simple and chic menswear line Commonwealth Utilities. However, this is a landmark deal because it was one of the first times for a ready-to-wear fashion line to partner with an entire team and have such a visible presence in a sporting arena. It's not just providing the Yankees with suits, but integrating two brands from one city for both a partnership and profit.
It's a natural fit for both parties because athletes are role models and physical ideals to the large portion of the population. Athletes are high paid, in incredible shape and live at different standard than the rest of us - what average man wouldn't want to date Kate Hudson or have a garage full of the most exclusive cars on the planet? Now, not only can a man dress like his favourite athlete when he's playing sports or watching the game on his couch, but also when he's at a business meeting or taking on the town. A suit is staple in the modern man's wardrobe, and in the life of most New York men, and so are the Yankees. The advertisements feature male models but it would make sense to use the Yankee players themselves for editorial images, especially since many have modelling experience. Baseball players have height, great shape and strong shoulders that every designer would love to dress. The Yankee roster also features a diverse group of men, some young, some veterans and some very attractive that only men would want to be, but women would want to be with them. (I suggest Brett Gardner, Curtis Granderson and of course, Derek Sanderson Jeter). The conglomerate owner of Donna Karan International, LVMH (Louis Vuitton Moet Hennessy), is a global brand and one of the most powerful in the fashion and lifestyle market. The campaigns will circulate the New York state of mind and wardrobe worldwide, much like the Yankee games and fans.
DKNY and the Yankees may pride themselves on being brands that are synonymous with New York City but in reality, they are both worldwide franchises. New Yankee Stadium can hold 55,000 a game while YES Network (Yankees Entertainment and Sports Network) are accessible anywhere in the USA. Online streaming of games are available through YES, MLB.tv and not so legal channel surfing websites. DKNY clothing and accessories are available worldwide and are at an accessible price point. Not everyone many can afford a high fashion $1500 Dior Homme suit from an exclusive retailer. While DKNY's modern slim suit is accessible to more body types but also at $595 and available at national retailers, more markets and men with buying power can access it. The Yankees are a team with classic uniforms and are the chosen team of the masses, so DKNY can try to become the main purveyor of pinstripes for these legions of fans: a classically cool wardrobe for an iconic team.
All the extensive details of the deal including length are not disclosed but it seems that DKNY is ensuring that their slogan, "[DKNY] is not just about clothes. It's about a lifestyle" lives up to their agreement with the Yankees. Besides the advertisement directly in New Yankee Stadium and the branded editorial images, DKNY is ensuring that their brand is closely associated with the Bronx Bombers. The brand is the title sponsor of the Dugout Lounge, which is above the third baseline (left field - opposite from where the DKNY billboard stands). The lounge is specifically for suite holders, so fans who can equipped to spend in expensive attire. There will be food, drinks, live streams of games in high definition and DKNY runway and advertisement reels on rotation. DKNY and Yankees may reach out to the community using charitable programs and activities to appeal to consumers on all levels, not just those in the luxury suites at the stadium.
Bringing together timeless yet fresh fashion and America's past time is match made in sartorial heaven because of all the endorsement options available. In a global connected market it makes sense to reach out to multiple demographics in such a public way. The DKNY billboard above the bullpen will make its début in New Yankee Stadium on April 13th, the first home game of the Yankees' 2010 season. Donna Karan herself will attend batting practice, no word if DKNY will be making bats and gloves for its namesake to sport on the field.
High fives & booty taps,
Why Tiger Changed His Stripes
Tiger Woods is coming back to professional golf on the PGA's grandest, greenest stage; quel surprise. On Sunday, Tiger's tight team decided that they would allow him to speak one on one with a select few reporters for a small window of time with no restrictions on questions (allegedly). When word that two interviews, one on ESPN and one on Golf Channel respectively would air in the evening, newsrooms and twitterati began speculating. Would Tiger finally divulge the dirty details of his illicit affairs? Would the public finally know what really happened between him and Elin and the fire hydrant on the morning of Thanksgiving 2009? But, not to anyone's surprise, Tiger's mini-chats gave us no new information or insight into the guarded golfer's exploits. So why talk? The tone of the interview was all wrong as he did not clarify anything. Tiger's a heavily focussed golfing machine that's constantly surrounded by "Team Tiger" who control his public and professional life so it would have given us some insight if he let the public in anymore, and not just coping out to the "it's a personal matter" excuse. Yes, how many skanky women he gave it to Basian sensation style is very personal, as is the real medical term for the treatment he's undergoing or his newfound commitment to his marriage and religion, but then don't tempt the public. Come out and be relentless, red shirt wearing, fist pumping Tiger. Be the bad guy who will win the crowds over with pure links skills - just be a golfer, not a PR feeler. Team Tiger clearly wants to make him back into the king of the courses, and although they fed him the wrong script, they finally got him in the right clothes.
Team Tiger recently announced that Mr. Woods will change the sponsor logo on his golf club bags from AT&T, a former Tiger sponsor, to the TW Nike logo. TW is the branded clothing line that Nike created for Tiger, who's been with the company since he turned professional at sixteen years old. Before the mistress debacle, Tiger was the most marketable sports star around the world and had more endorsements than a NASCAR ride. He's multiracial, successful and so dominating that he makes non-golf enthusiasts care about the PGA. But now, most of his sponsors have bid farewell.
It was a very smart and deliberate move to have Tiger only wear golf gear, or more specifically TW attire, during his interviews. He finally looked like a golfer, not a playboy or recovering addict. The hat he is never seen without on the course, and choosing white rather than black lightens up his face and shows his logo clearly. The moss coloured sweater layered over a celery green polo is sporty but casual - what a regular guy might wear relaxing at the clubhouse after a round of golf. It also is reminiscent of lush courses and of course, the elusive green jacket. Why not subliminally remind fans that Tiger is back to the green by staying in the same colour family? Although Tiger didn't talk nearly enough about his golf game for a Golf Channel interview and not TMZ or CNN, he at least looked the part.
The outfit he wore on Sunday evening is a vast improvement from the one he wore to his apologetic press conference in February. Tiger has never had great style, especially off the course. Perhaps because he's such an unbelievable athlete, he's going to fall short in other areas where his concentration is not focussed. I may bought his prepared speech if Tiger looked like he put some effort into his overall presentation, as it was after-all, his time to tell his story. But instead, he was one hot mess of a sad man. His jacket is far too big, it needs to hug his shoulder then be tailored to fit him like a glove. It's also far too long goes well below his behind making him look boxy and short. The lapels on his jacket are far too low and the shirt was boring and over starched. His pants were far too big, too and did not match. A simple suit would have given him structure and power and helped emphasize the key points in his statement. I wanted Tiger to look like he was back in control but instead it looks like his mom picked out his outfit for church. Does the man ever make decisions for himself?
Hopefully Tiger can now put this debacle behind him and focus on his job; being the best golfer on planet Earth! As a sports fan, I don't care who he's bedded, which sexually transmitted diseases he's caught and how many times his mother whooped his ass - that's his business. Tiger needs to either put up or shut up at this point, and the first major of the season is a great way to start. My only suggestion is that it's time to retire red as the power colour - I suggest black, as Tiger may rise to become the Dark Nike Knight of the PGA Tour.
High fives & booty taps,
Megan
Not A Good Look: NOLA Mardi Gras Jerseys
The New Orleans Hornets have an identity crisis and unfortunately, NBA fans everywhere are paying the price. I am of course referring to the new abominations that the Hornets have worn on court - the NOLA Mardis Gras jerseys. The Hornets debuted their own personal homage to Fat Tuesday on February, starting a new tradition that will see the Hornets wear the jerseys every Mardi Gras season from now on. The Hornets only wore the jerseys for four games this month, but they definitely left an impression. I suppose the marketing schtick is that the team has now given them up for lent (thank you, Jesus Shuttlesworth). But, you can still buy them online along with other merchandise in the garish colourway.
I understand why the Hornets would want to reach out to the New Orleans community and embrace the Mardi Gras tradition. After all, heritage is important to sports fan and the happier (and hoakier) the fan is with the team's dedication to the city, the more likely they are to support and spend.
There's so much inspiration to take from New Orleans and the great Mardi Gras tradition, but clearly the Adidas designers took it all too literally. The over-use of elements lead to a very busy and cheap look, like what a retro Value Village find you'd only pull out to wear with a joke mullet. Here's a brief run down of a few of the uniform's elements.
- The only element that really works is the use of "NOLA" as the city name. NOLA refers to the colloquial term for New Orleans, Louisiana and is also the nickname of the Hornet mascot - that's cute. But after that, it goes downhill fast.
- The font for NOLA and the numbers similar to what the Hornets are using for their other questionable jerseys. However it's much thicker and looks oversized and almost child-like. The yellow colour and green outline makes the NOLA script stand out even more.
- The colours of Mardi Gras are green, purple and yellow. Green means faith, purple means justice and yellow means power. Naturally, the designers abused their power by using all three colours liberally including making the jersey two-tone: purple in the front, green in the back. The last two-tone jerseys that went into production were last season's All-Star style, also from New Orleans (quel surprise). It received less than favorable reviews at the time, so I'm not sure why Adidas went back to an unpopular style. The result is a jarring sight because you're not sure which colour to focus on - perhaps they thought it would confuse the competition.
- The side panels add to the busyness of the uniform. The piping resembles Mardi Gras beads and goes the length of the jersey and the shorts in a curve. The gold panels within the beads pay homage to all the beautiful grill work in the city and is only visible up close or in sparkling high-definition. It's colour, texture, shine and pattern - all things that make an outfit interesting, but in overload!
- This uniform features an excessive amount of logos. The fleur-de-lis is on the back of the jersey, the NOLA Hornet on the front of the shorts and the NOLA logo on the bum of the shorts. Finally, there's a "New Orleans Hornets, Mardi Gras" patch above the usual tag on the bottom right of the jersey complete with bead detail. Because, if you didn't already know what the jerseys represented....geeze.
The most tragic thing about this new jersey, is that is simply another awful offering in the Hornets equipment closet. Since the organization's start, from the Charlotte Hornets and even dating back to the New Orleans Jazz, they have not had one respectful, simple uniform. Yes, the city is vibrant and colourful but that doesn't equal over-design.
Take a look at the New Orleans Saints uniforms. A simple fleur-de-lis, clean lines and three colours - gold, black and white. It's an effective and regal look on the field that translates well to merchandise and fans of all sizes.
The Hornets use 4 colours on their home and away jerseys alone: creole blue, purple, white, gold AND stripes. They've changed the shades of the colours so often it looks like someone had an issue with the laundry. Seeing poor NOLA, the teal hornet mascot, in the new jersey is painful. The Mardi Gras colours completely clash with the regular Hornets colours - even the purples are not the same. It leaves that poor hornet looking like a hot mess. The current Hornets jerseys feel dated because the style was big in the early 90's with the Orlando Magic and Toronto Raptors, and those jerseys retired for a reason. I'd classify them in the "so bad they're good" category.
What do you think of the Mardi Gras theme jerseys? Too literal or just right for New Orleans? Would you wear them? And where do you think they rank among the worst NBA jerseys of all time? Leave me a comment or tweet me.
High fives & booty taps,
Megan
PS. I'm also contributing to one of the most dedicated and hardcore NBA blogs around, The Score's Nothing Easy. Be sure to check it out for original content.
Man-scaping: Kirilenko and Birdman De-Gel
In the NBA, there have been a flurry of hair fads and fades. Traditionally, the white players don't belong to the interesting hair club for men. Great players like John Stockton, Larry Bird and today's token bench warmers like Brian Scalabrine and J.J. Redick, have always kept it safe when it comes to their hair. The influx of European players have brought trendy styles into the fold, but rarely anything too extreme. That's where we come to two trail blazers in the white guys with out of control hair phenomenon - Andrei Kirilenko and Chris "Birdman" Andersen. Leave it to a Russian import and small town party animal to bring something new to the court.
Both players have shown different but not always flattering styles and an almost unhealthy addiction to hair gel. But recently, Birdman and AK47 took to the court with unaltered, soft natural hair! It was more shocking than a fully clothed Ron Artest or a neutral Craig Sager suit. But to get to the bottom of this, let's take a look at some of highlights (and of course, lowlights) of these two front court taste makers.
Andrei Kirilenko arrived at the draft with very stereotypical Eastern European hair - short on the sides and a little spiky on top. He was a perfect poster boy for the Russian national team.His hair later grew out a bit and became a slightly larger version of the short on the sides, big on top look. However, gel helps make this hair very pronounced. He's mostly stayed with this hair cut, sometimes gelled to the side, occasionally combed over and even fashioned into a faux-hawk that inspires envy even with teammates.
However, this season he seems to favour either the combed over AND gelled look that seems "Leave it to Beaver" or lately, completely gel-less and . I didn't really notice this change until early February when he had clearly had a very unfortunate bowl cut.
Why Andrei why?! In motion, its tolerable but otherwise he looks like his mother got a borscht bowl out and stuck it on his head. Since February and his cut, AK47's stats are eclipsing this season's averages. In five games this month, he's averaged 16.8 points, 5 rebounds and 4 assists per game. Were all the hair products holding him down? It's an interesting idea, but AK47 hasn't given us a hint on the reasoning behind the hair change so unfortunately, we can all just speculate for now.
Chris Andersen took a slightly less conventional road to the NBA. From tiny town ball in the back roads of Texas, to balling overseas in China to being the first ever D-League call up with the Denver Nuggets; Andersen's career has been anything but normal. The NBA's first glimpse of the man they now call Birdman was very different from we know him today - shaved head and very lightly inked.
It didn't take long for Birdman to make his mark with fans and players as his outlandish style sense and personality. The mink coats, the gigantic murdered-out truck, the constantly fresh tattoos - but it was his hair that seemed to endear him to fans the most. He's spotted everything from side parted chin length hair, a head full of spikes, and his most popular, the seemingly gravity defying faux hawk complete with head band.
Since Mr. Andersen has such a vivacious on court persona, it was even more of a shock to see him without the trademark spikes. February 5th 2010 marked the game day that Birdman sported this new hairstyle - slightly mop top, similar to Kirilenko's. At the Staples Center against the Lakers, ESPN broadcasters and NBA twitter-aholics alike took notice of the hairdo debut. Lisa Salters, reported that Birdman initially joked that the lack of hair gel was due to the economy - the once free spending Andersen was cutting back his unnecessary expenses. He later said he just forgot his gel at home, and he's very picky about what he uses.
I'm sorry, but isn't that what equipment managers or groupies for? How can the land of perpetual tans and celebrity stylists be free of hair gel? I think its all a cover up. His new hair doesn't look like it has the length for the perfect Birdman faux-hawk. I think he cut it too short and needed an excuse. But, it seems like AK47's new do, it's benefitting his performance. Since the chop, Birdman is averaging 10 points and 8 rebounds, including a rare double-double on his new do début. The lack of gel and performance can't just be accidental, can it?
We'll see if the two blonds (who both play in the rather conservative markets of Denver and Salt Lake City) can keep up their performances and hairstyles post All-Star break. But who will we look to for interesting hair now? Who will hold down the gel for NBA players everywhere? For now, it seems Andris Biedrins and Danilo Gallinari are holding it down for now. God bless the European ballers.
High fives & booty taps,
Megan
It's All About The Shoes: Brandon Jennings
Brandon Jennings hasn't always done the popular thing but that never seems to bother him, in fact taking the road less traveled seems to fuel him. The point guard, who has "Young Money" tattooed across his back, skipped out on a NCAA scholarship at the University of Arizona and became the first American born player to go to cross the bond and play professional basketball in the EuroLeague. In doing so, Jennings not only got paid by Lottomatica Roma but by Under Armour, who inked the 19 year old to a 2 million dollar contract. Jennings quickly became the face of the brand's basketball division that's known for performance apparel, but not footwear. His shoe, the Prototype I and now the II, comes in multiple colourways, but is not yet available for sale. Prep schools are wearing them, but Under Armour continues to keep the drop date for the public under wraps. Since Jennings broke into the league this season, he's quickly established himself as the front-runner in rookie of the year contest and a leader on a rebuilding Bucks team. The youngest player to score 50, 3 double-doubles, and the Bucks are in the hunt for a play-off spot - ain't no thang for a young buck.
On Friday night, the 20-year-old Buck returned to Madison Square Garden for the first time since the draft. Let's flashback to June 2009, when the New York Knicks passed over Jennings #8 and took Jordan Hill instead. It was no secret that Jennings was upset that he was passed over by a Knick team that needed a solid point guard, but instead he fell to #10 and the Milwaukee Bucks. #3 wanted to deliver a big game at his first game since the draft, “This one’s going to be a little bit more personal.” And he wasn't just talking about a personal game mentally, but physically...on his feet.
For the big night, Jennings debuted ANOTHER colourway of his signature Under Armour kicks the Protoype II, that can best be described by perennial court side fan Jay-Z as all-black everything. The kicks came personalized with "MECCA" written on them as an ode to the Garden. However, all the hype seemed too much for Jennings as he only had 3 points in the opening half. But, was it all about the shoes and not the stage?
At half-time, Jennings changed into his usual red and white kicks that are his road staple. He put up 19 points the 2nd half to help lead the Bucks to victory over the lowly Knicks. Jennings even said in the post game “couldn’t make no shots with my first [pair] on. I think it was the shoes.” Do you buy his excuse? I wonder what Under Armour thinks about it his public discounting of his all black pair. Was Jennings intimidated or is it all about the shoes? And would you rock them or has the wait been too long? I think the kicks are nice and I'd wear the the red and white joints on the court, but I find the all black ones give me too much of a LeBron Soldiers' feel.
High fives & booty taps,
Megan