shegotgame @ #ALLSTARTO - #SNKRSXPRESS Experience
All aboard the #SNKRSXPRESS! Nike Basketball always come up with some of the most inventive experiences and All-Star in Toronto is no exception. One of the most interesting activations is the #SNKRSXPRESS experience which is a tricked out Toronto streetcar featuring an interactive buying experience. You embark the train at 277 Queen Street West thanks to reservation on Nike.com/Toronto. Once you're inside you're issued a boarding pass, take a photo of your "game face" and check out all the product on display. There are all sorts of basketball-inspired touches like a basketball chandeliers and light fixtures, a table full of heat and even a shoe cleaning station courtesy of Jason Markk.
Next up, you board the car and get an assigned seat. Each seat is assigned an Nike Basketball NBA player - I had Draymond Green. Next, you put on a pair of headphones and watch an introduction video by the Raptors' own DeMar DeRozan on an iPad. DeMar breaks down the experience, which includes trivia games, curated Spotify playlists, a GameFace photo generator, and of course the option to buy shoes.
The shoes available for purchase show up on the SNKRS app right on the iPad. The items available will change throughout the weekend and include the latest heat from Nike Basketball as well as retros and re-releases. Once you make the purchases, you pick them up at your final stop on the #SNRKSXPRESS. The ride takes about 20 minutes and is a fun, immersive experience. There are plenty of fire kicks on display all the custom details - like the Nike branding, wood panelling and the complete overhaul of a Toronto staple - is really dope. If you get a chance to take a rid, you won't regret it! If not, be sure to check out the photo below and let me know what you'd cop if you had the chance.
Photos courtesy of Katherine Roy. Special thanks to Jordan and Nike Basketball.
shegotgame: Styling the Jordan I High and V Low "All-Star" Retros
Earlier today I had the opportunity to check out the opening of the brand new Jordan Brand flagship in downtown Toronto at - and called - 306 Yonge. After a tour of the space thanks to my "influencer" relationship with MJ's brand, I was lucky to receive some great gifts. The two I want to focus on are my two pairs of kicks - because it's gotta be the shoes. Both pairs are actually grade school (GS) specific line by Jordan Brand, that comes in extended GS sizing. While these two pairs are not a pack, they share the same colorway, pattern and shimmer.
The first pair are the Jordan I Retro High "All-Star" - colorway is wolf grey, metallic silver and white. There is a shimmer damask-style print on both uppers of each shoe. The Jordan wings logo is silver and embossed on the heel tab along with the stitched tonal Jumpman on the heel. The toe box and hell are more of a pale blue than a true wolf grey which mixes well with the textured upper. The US retail price for the Jordan I High Retro is $110.
The Jordan V Retro Low features the same style printed textile but it's all over the shoe. Black is secondary colour for the shoe instead of wolf grey, finished with an icy outsole and white midsole. There are hints of the wolf grey/pale blue color on the Jumpman branding of the shoe. The US retail price for the Jordan V Retro Low $140.
I'm generally not a girly-girl when it comes to sparkles, but the mix of a tonal, mostly neutral color palette against the patterned textile makes fore realFor today's tour and photoshoot, I brought along my frequent collaborator, photographer and friend extraordinaire Jennifer Toole. She and I are infamous in our little circle in that we turn everything into a photoshoot. So we took over the Jordan Store amongst the media preview and training (sorry y'all) to strike a few poses in my new kicks to give you an idea of how they look on foot. I'm sure I'll be shooting again in more than one outfit, but here's a taste before they release this Saturday.
- Photography: Jennifer Toole
- Hair color and styling: Lindsey Buro at Dat Salon
- Dress: Christopher Kane
- Footwear: Jordan Brand
- Nails: Lisa at Kim Nails Spa
