#shegotexclusive - Jordan Brand "Flu Game" Pop Up Images
Nineteen years ago, Michael Jordan further etched himself into basketball lore in game five of the 1997 NBA Finals. His airness put the Bulls on his back scoring thirty eight points, despite being overcome with the flu. The Bulls beat the Jazz in Salt Lake City, putting MJ's team up 3-2. The shoes he was wearing, the Jordan XII in black and varsity red, became known as the "flu games".
Fast forward to today, as Jordan Brand opens their pop-up store in celebration of the historic game. The shop is selling both a retro release of the original "flu games" and the new "gym red" XIIs. Much like similar Jordan Brand pop-ups during All-Star in Toronto and Brooklyn, the shop will feature plenty of customization options for Jordan apparel and a special pin available only in SLC. As a sneaker nerd, basketball fan and XII lover, I'm a fan of the concept and wish I could check it out myself. Instead I'll bring you the next best thing.
Jordan Brand exclusive "Flu Game" pin - available only at the pop up shop
As a member of the Jordan Brand Flight Crew, I was granted early exclusive access to the images from the shop in Utah. See below for the official images and press release. Are you checking out the pop shop this weekend? Let me know!
JORDAN BRAND TO OPEN POP-UP STORE IN SALT LAKE CITY TO CELEBRATE MICHAEL JORDAN’S MEMORABLE PLAYOFF PERFORMANCE
Store To Feature Unique Consumer Experiences to Commemorate Game 5 of the 1997 NBA Finals
WHAT: On June 11, 1997 in Salt Lake City, Michael Jordan battled through and delivered an incredible 38-point performance in Game 5 of the NBA Finals. This Saturday at 2:30PM, Jordan Brand will celebrate the anniversary of MJ’s ability to overcome obstacles in pursuit of the ultimate goal with a pop-up store in Salt Lake City.
This unique consumer experience will feature customization, Jordan Brand product storytelling, a re-broadcast of the 1997 game, local artists, food and performances. Utah basketball and sneaker fans can check out exclusive products like the Air Jordan XII Retro ‘Black/Varsity Red’, the reissue of the shoe MJ wore 19 years ago, as well as a pre-release of the new Air Jordan XII ‘Gym Red’.
On June 11, Jordan Brand encourages fans everywhere to wear their Air Jordan XII Retro ‘Black/Varsity Red’ and share the obstacles they’ve had to conquer with #GreatnessOvercomes.
WHERE: 160 E 200 S Salt Lake City, UT 84111
#shegotgame: Styling the Jordan XII "Melo" GS Sneaker
2016 is shaping up to be a big year for the Jordan XII. Thanks to the the release of new "Master", the upcoming "Flu Games" - those of us with smaller feet got a treat with the "Melo" colourway. Released as a tribute to Melo's days with the Denver Nuggets the shoes feature an all white upper with university blue and gold details.
Originally I was planning to do a shoot at Coney Island inspired by one of my favourite movies, He Got Game. However, thanks to weather, time and a general lack of time and wardrobe (I've been on the road for three weeks) - I figured I'd keep it low-key. I was lucky to get a pair of these direct from Jordan two weeks before the release. I've been pining for a pair since they showed up on the sneaker e-streets months ago. I'm a big fan of the colourway for summer as the bright white is set off nicely by the classic baby blue and touch of gold. Personally, I love the curve of the XIIs mixed with more shapely silhouettes like body hugging skirts and dresses and meatier calves. These are going to be in heavy rotation for me this summer, however it'll be a struggle to keep them clean in the city. Did you pick up a pair and how would you style them? Let me know!
Full outfit details
Jacket: Theory by Olivier Theyskens
Shirt: Aritzia dress cut into top
Skirt: ALC LTD @ Blue and Cream
Sneakers: Jordan Brand XII "Melo" GS courtesy of Jordan Brand/Taylor Strategy
Sunglasses: Celine at Native Ken NY
Nails: Kim Nails Salon Toronto
Photography: Roger Messi
Shot on location in Williamsburg, Brooklyn
