#shegotexclusive - Jordan Brand "Flu Game" Pop Up Images
Nineteen years ago, Michael Jordan further etched himself into basketball lore in game five of the 1997 NBA Finals. His airness put the Bulls on his back scoring thirty eight points, despite being overcome with the flu. The Bulls beat the Jazz in Salt Lake City, putting MJ's team up 3-2. The shoes he was wearing, the Jordan XII in black and varsity red, became known as the "flu games".
Fast forward to today, as Jordan Brand opens their pop-up store in celebration of the historic game. The shop is selling both a retro release of the original "flu games" and the new "gym red" XIIs. Much like similar Jordan Brand pop-ups during All-Star in Toronto and Brooklyn, the shop will feature plenty of customization options for Jordan apparel and a special pin available only in SLC. As a sneaker nerd, basketball fan and XII lover, I'm a fan of the concept and wish I could check it out myself. Instead I'll bring you the next best thing.
Jordan Brand exclusive "Flu Game" pin - available only at the pop up shop
As a member of the Jordan Brand Flight Crew, I was granted early exclusive access to the images from the shop in Utah. See below for the official images and press release. Are you checking out the pop shop this weekend? Let me know!
JORDAN BRAND TO OPEN POP-UP STORE IN SALT LAKE CITY TO CELEBRATE MICHAEL JORDAN’S MEMORABLE PLAYOFF PERFORMANCE
Store To Feature Unique Consumer Experiences to Commemorate Game 5 of the 1997 NBA Finals
WHAT: On June 11, 1997 in Salt Lake City, Michael Jordan battled through and delivered an incredible 38-point performance in Game 5 of the NBA Finals. This Saturday at 2:30PM, Jordan Brand will celebrate the anniversary of MJ’s ability to overcome obstacles in pursuit of the ultimate goal with a pop-up store in Salt Lake City.
This unique consumer experience will feature customization, Jordan Brand product storytelling, a re-broadcast of the 1997 game, local artists, food and performances. Utah basketball and sneaker fans can check out exclusive products like the Air Jordan XII Retro ‘Black/Varsity Red’, the reissue of the shoe MJ wore 19 years ago, as well as a pre-release of the new Air Jordan XII ‘Gym Red’.
On June 11, Jordan Brand encourages fans everywhere to wear their Air Jordan XII Retro ‘Black/Varsity Red’ and share the obstacles they’ve had to conquer with #GreatnessOvercomes.
WHERE: 160 E 200 S Salt Lake City, UT 84111
Style Seeker: Sneaker Cakes
An elite level athlete lives a privileged life thanks to their contribution to sports, media and mega marketing companies. They can afford almost anything their heart desires. So, what do you get for the NBA player that has everything? A recent trend for basketball birthdays is the sneaker cake. Players and their loved ones, are having their signature model recreated in delicious creations. Why not just wear your dominance of the game on your feet - players can literally have their cake and eat it too!
This past weekend, Brandon Jennings celebrated his 21st birthday in his adopted NBA hometown of Milwaukee with not only his new signature sneaker in cake form, but his favourite off-court shoe, too. His Under Armour Micro G Black Ice featured the Milwaukee Bucks colours, very proper considering where he held the event. The other shoes was a pair of studded Christian Louboutin sneakers that he often flaunts in his TwitPics. While the pastry chef didn't match his birthday kicks (Brandon's shoes were leopard print with gold studs), the lettering on the infamous Louboutin box and the "red bottom" sole is a key part of Louboutin shoe equation. The icing on the cake, so to speak, were the Under Armour logo cupcakes - you can't pay for that kind of product placement. Apparently, the cakes cost a cool $2000 dollars and were a gift from the Brandon co-host, Teyana Taylor. For half the price of the cake, you too can have a real pair of studded red bottom shoes.
LaLa Vazquez surprised her then fiancé (now husband and Knick, Net, still Denver Nugget), Carmelo Anthony with two edible versions of his Jordan Brand partnership. The first cake was a present from his son, Kiyan. It was a copy of his Air Jordan Future Sole Melo M6's in both his size and his son's mini-size. It was cute, a little cartoony but the perfect cake for a son to give his poppa with an adorable message of someday "growing into his shoes". The Melo M6 cake is one of the more accurate sneaker copies so far.
The second cake, a gift from LaLa, was a giant sugar insignia of the Melo #6 logo in red, gold and black. It was served flaming and full of sparklers for a grand birthday effect. Sugar icing is edible but difficult to eat, unlike a regular sneaker cake, but it's certainly a dramatic statement piece.
Sneaker heads and footwear designers alike are also replicating their favourite kicks in cake. Video director, designer, artist and kicks collaborator Va$htie was surprised earlier this year with a great cake copy of the infamous cement Jordan III. Do you think her cake had the most coveted "Nike" inscribed on the heel like the original drop?
One of my favorite sneaker cakes of recent years was a couple from Austin, Texas' Air Jordan I Groom's cake in the classic banned red colourway. It's not the best Jordan I cake around, but it's still obvious which shoe it's meant to represent. Nothing says I'll love you forever, like a classic pair of kicks that will never go out of style. I'm not sure why they even bothered with a traditional cake, but I'm sure it made for some interesting comments and questions come cake cutting time.
Would you or have you ever had a sneaker cake? I'd love a tasty replication of the Nike SB Pigeon Dunk (definitely vanilla filled) or my pair of Nike Air Max 90 Infrared's. For more footwear feasting that's cream filled, check out the piece that Sneaker Obsession did on the subject. I'm personally a huge fan of all the work they feature, but the Nike Tiffany Dunk and the Jordan Brand IV are the cakes I'd most like to eat though that's partly because those two shoes are on my most wanted list.
NBA All-Star: The Kicks List
Tonight on TNT, everyone's favorite Thursday night dysfunctional family (sorry, Community) revealed the NBA All-Star reserve teams. Although it wasn't as animated as last week's edition when Chris Webber almost crawled over the table to kill Barkley, there was definitely some division on the panel. (Mo Williams an All-star...REALLY?). Being the sneaker and style obsessed fan that I am, my thoughts immediately jumped to which athletes would be rocking special limited kicks to the event. Afterall, the game is a glorified shootout (All-Star Saturday>All-Star Sunday). Will CB4 or D-Will pay homage to their hometown in the lone star state? Will LeBron change sneakers every quarter? Only time will tell as the sneakers leak online, but allow me to break down the brand presence per athlete. As usual, perennial sponsorship overlords, Nike have 14 athletes in the main All-Star game on Valentine's Day. If you count their Jordan brand branch, that adds another 5 ballers. Adidas is right behind MJ's kids sending 4 members of their brotherhood (sorry, Gilbert). And Reebok has only one player going to the game, but it's fitting that it is Mr. It's All About Me, Allen Iverson.
Converse has been shutout now that Dwyane has gone to the more notable Nike property. Personally, I would love to see him rock the Weapons. They need to re-do the Bird/Magic ads with new kids....may I suggest Brandon Jennings and Tyreke Evans. But that's an argument for another day.
Here's the breakdown of the roster including the kicks they were last seen wearing. I'm not going to include all of BronBron or Bean's colourways, as that could kill the internets....and this isn't a Nike campaign (well, not completely anyway). But, I gotta include these. Apparently LeBron will be rocking these robin's egg blue VII's at the All-Star game. Will he be having Breakfast at Tiffany's in these?
Eastern Conference Starters:
G - Allen Iverson - Reebok
G - Dwyane Wade - Jordan Brand
F - LeBron James - Nike
F - Kevin Garnett - Adidas
C - Dwight Howard - Adidas
Eastern Conference Reserves:
G - Joe Johnson - Jordan Brand
G - Rajon Rondo - Nike
G - Derrick Rose - Adidas
F - Paul Pierce - Nike
F - Gerald Wallace - Jordan Brand
F/C - Al Horford - Nike
F/C - Chris Bosh - Nike
Western Conference Starters:
G - Steve Nash - Nike
G - Kobe Bryant - Nike
F - Carmelo Anthony - Jordan Brand
F - Tim Duncan - Adidas
C - Amar'e Stoudemire - Nike
Western Conference Reserves:
G - Chris Paul - Jordan Brand
G - Brandon Roy - Nike
G - Deron Williams - Nike
F - Kevin Durant - Nike
F - Dirk Nowitzki - Nike
F - Zach Randolph - Nike
Who are you most looking forward to seeing in the All-Star game? Who was snubbed? Personally, I'd take Josh Smith over Horford and you gotta make some room for David Lee. I don't think KG should start....but the fans have spoken. No matter what, I'm sure Jerry Jones and Mark Cuban will help make it entertaining affair.